Wines of Substance

September 29, 2008

Lots of wine posts lately but I couldn’t pass up the chance to share this piece from the Dieline. This crisp modern look is from Wines of Substance of Walla Walla. Their website is also quite a treat and completes the “elemental” look of this product. I can’t wait to get my hands on a bottle and see if what’s inside is as good as what’s outside.

Maybe I like everything explained for laypeople but I’m a designer and the Layperson’s Guide to Graphic Design posted on Design Observer recently is something I wish I would have found years ago. It should be absolute required reading for anyone seriously considering a career in design in any aspect.

Graphic design has become so integral to modern life that none of us (even designers) take enough time to reflect on it’s effects, abilities, and potential influence on people’s lives. Even though most of us will quietly spend our careers designing in obscurity the projects we work on will enter the world, bounce off of and interact with humans for years to come.